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5

EASY steps to planning your next  Direct Mail Campaign

(from the Drawing board to the Mailbox – Keep it under one roof with Classic Impressions)

1. Develop a Mailing List

Decide who you want to target. Do you want to mail to specific people, or hit a specific area? Don’t have data? We can help!

2. Create a Mailing List

Don’t just mail your brochure. You need a strong offer and a call to action. Make people feel like they need to contact you right away!

3. Test the Campaign

Start small and test your offer. You want to make sure your piece is working before mailing to everyone! Your Mailing might pay for itself with just 1 accepted offer!

4. Run the Campaign

Work out a timeline. Successful campaigns are composed of a minimum of 3 different mailings to the same data list. Plan ahead and make sure you are prepared to handle the results!

5. Analyze the Results

Did you achieve your goal? Where did the majority of your responses come from?
Knowing what worked and why is key to improving your results!

"We’ve used Classic Impressions for all of our stationary needs for years! Long before I started working here! They provide us with quick and reliable service and professional products. Many thanks to the whole team!"

− Cheryl Welfing

"Top notch customer service provided by an experienced group savvy professionals - only a few reasons why we gladly rely on Classic impressions for all our printing needs."

− Jennifer LeBrun

"I have been dealing with Classic Impressions for over 20 years and throughout that time, they have shown a consistently high quality of customer service and have worked above and beyond to accommodate my needs."

− Drew Wilson

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